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Forget about using third party cookies.

Join the data revolution and capture all your traffic information using first party cookies, through server side tracking.

Zinera.io is a powerful server-side tracking solution, crafted by skilled programmers to deliver accurate, reliable data for your web and mobile applications.

zinera is a match for you

Zinera is helping you by providing a robust server-side tracking solution that ensures the data you rely on is accurate, secure,
and unaffected by client-side issues like ad blockers or browser restrictions.

Strengthen Privacy Compliance

As a European-based company with servers located in Europe, we naturally adhere to GDPR and data-sharing regulations, providing an extra layer of client privacy by default.

Prolong cookie lifespan.

Apple’s Intelligent Tracking Prevention (ITP) restricts cookies in Safari to a 7-day expiration. By storing cookies server-side, you can bypass this limitation and set custom expiration dates, such as two years.

Bypass ad blockers effortlessly

Server-side tagging establishes a hidden pathway for your data, effectively outmaneuvering intrusive ad blockers.

Enhance conversions

Leveraging the advanced algorithms of Facebook and Google. Providing these platforms with richer marketing data unlocks new opportunities to achieve superior outcomes.

Enhanced Data Control

Routing data through a server-side Google Tag Manager container helps mitigate privacy risks, preventing unnecessary leaks of sensitive information like personally identifiable information (PII).

Speed up your website

Reducing the number of tags results in leaner code, leading to quicker load times. This boosts conversions, increases page views, and improves search engine rankings.

Curious how it works?

Data is routed through your subdomain via a server-side GTM container, allowing you to control and forward tracking
information to platforms like Google, Facebook, and TikTok, with zinera acting as an intermediary.

The GTM code is hosted on a subdomain of your website.

To get started, you’ll first need to set up a subdomain in the format data.domain.com. Next, you’ll create a new GTM container, making sure to choose the server-side option. Once zinera has verified your subdomain, you’ll be able to activate server-side tracking using the GTM container you’ve set up. While this process might seem a bit complex at first, our tutorials will walk you through each step to ensure you complete everything smoothly and efficiently.

All tracking data is now routed exclusively to your subdomain.

In your previous GTM container (the one you’ve been using on your site), a tag is set up to direct the data to your subdomain rather than sending it to Google, Facebook, TikTok, or other marketing platforms.

From your subdomain, the data is forwarded to platforms like Google, Facebook, TikTok, and others.

In the new server-side GTM container, you can configure all tags moving forward. Both you and your marketing agency have full control over these tags. Each tracking code (FB, Google, TikTok, etc.) is added individually, with zinera acting as an “intermediary” between the browser and the marketing platforms, ensuring the data is properly sent to them.

Need zinera?

Unlock the Full Potential of Your Data with Zinera’s Server-Side Tracking Solution!

Are you ready to take your data accuracy and user privacy to the next level? Zinera’s server-side tracking is designed to give you deeper insights, faster performance, and enhanced security. Don’t let outdated tracking hold you back.

Contact zinera today and transform the way you collect and analyze data. Let’s drive your business forward with precision and confidence. Your next step towards smarter data starts here!